My audience is people who collect old match books. They were introduced to this object when they went to their first estate sale, found a jar of old matchbooks and fell in love. Yes in love. Sigh... They are interested in these objects because of the clever ways that these matches were used as advertising for companies. Everything was considered, from the back and front of the book to the inside, to the matches themselves. It is definitely a hobby, collecting matches. I don't know if there is a feeling associated maybe the pure joy of collecting such captivating works of design. They would want to see an exhibit because matches are a dying form of advertisement.
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